Field Notes

Writing for operators.

Short pieces on AI SEO, conversion, and the structural fixes that separate businesses that compound from businesses that churn.

Conversion·MAY 08, 2026·6 min read

Why Edmonton Customers Leave Your Website in 5 Seconds

Most Edmonton service businesses lose customers before they read a word. Here are five things visitors decide in the first five seconds, and how to fix them.

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AI Search·MAY 04, 2026·6 min read

How to Tell if AI Search Is Already Sending You Traffic

Most founders cannot tell whether ChatGPT, Perplexity, or Google AI Overviews are recommending their business. The signals are subtle. Here is how to read them.

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Agency·APR 28, 2026·7 min read

What Separates Agencies Worth Hiring from the Rest

Most agencies look the same on first contact. The differences only become visible in specific moments. Signals that reveal which agency will deliver.

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Agency·APR 06, 2026·7 min read

How to Brief an Agency: A Founder's Guide

Most agency engagements go wrong before any work begins, in the brief. Here is how to write one that produces better proposals and better work.

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Conversion·MAR 17, 2026·6 min read

Why Most Agency Websites Don't Convert

The websites of marketing agencies are often worse than the websites they build for clients. Here is why that happens, and what it reveals about hiring one.

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Web Design·FEB 26, 2026·6 min read

The Edmonton Service Business Website Audit

Most local service business websites fail in the same ten ways. The diagnostic we run before quoting, and what it reveals about why sites lose customers.

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Strategy·FEB 04, 2026·6 min read

Three Things Every Business Website Needs in 2026

The web has changed. Most business websites have not. Here are the three foundational shifts every site needs to make this year, regardless of industry or size.

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AI Search·JAN 14, 2026·6 min read

GEO vs SEO: How AI Search Changes What Wins

AI assistants are quietly replacing search results. Here is what changes, what stays the same, and how to position your business to be cited instead of skipped.

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