Lovingly Florists: multi-channel campaigns that grew a 3,000-florist partner network

The engagement

Taurus Nueva partnered with Lovingly Florists — a US-based platform serving over 3,000 independent florist partners — to design and execute digital marketing campaigns that amplified their reach and drove partner growth across paid advertising, email marketing, and social media.

What we shipped

• Paid acquisition campaigns across Meta and Google, segmented by partner geography and seasonal demand.
• Lifecycle email programs for partner onboarding, retention, and seasonal pushes (Mother's Day, Valentine's, Christmas).
• Organic social strategy with content frameworks individual florists could adapt for their own storefronts.
• Cross-channel reporting rolled up by partner cohort, not just by channel — so the platform could see who the campaigns actually helped.

The result

• 3,000+ florist partners supported across the US
• +142% average revenue growth across active partners in the program
• Expanded partner reach in markets that previously had no organic discovery

What we'd do next

Co-op ad spend tooling so individual florists can layer paid budget on top of platform campaigns without managing two ad accounts. Partner-side analytics so each florist sees the channel mix that's working in their zip code.